Social media has been around for more than a decade and has grown as an indispensable part of the Internet. How big of a role the social networks play is quite stunning when we look at these fascinating numbers.
Before diving into them, keep this in mind for the context: as of October 2017, the total worldwide population is 7.6 billion and the internet has over 3.7 billion users worldwide.
Now, let’s indulge in these 20 social media facts that will definitely amaze you.
Fact #1: There are 3.03 billion active social media users.
Fact #2: Internet users have, on average, 7.6 social media accounts
Fact #3: Social media users grew by 121 million between Q2 2017 and Q3 2017 (That works out at a new social media user every 15 seconds.)
Fact #4: Facebook Messenger and Whatsapp manages altogether 60 billion messages a day
Fact #5: Social media in number of users: Facebook: 2.072 billion users, Instagram: 800 million users, LinkedIn: 500 million users, Pinterest: 200 million users, Reddit: 234 million users, Snapchat: 178 million daily users, Twitter: 330 million users, WhatsApp: 900 million users, Youtube: 1.5 billion users.
Fact #6: 97% of adults between the ages 16-64 say they logged onto at least one social network in the past month.
Fact #7: We spend over 2 hours on average on social media daily.
Fact #8: There are 1.97 billion active mobile social users.
Fact #9: 75% of male internet users are on Facebook as well as 83% of female internet users.
Fact #10: According to recode, 44% of teenagers asked to choose one social network if “trapped on a deserted island” chose Snapchat, ahead of Instagram (24 percent) and Facebook (14 percent).
Fact #11: Female internet users are more likely to use Instagram than men, at 38% vs. 26%.
Fact #12: 29% of internet users with college degrees use Twitter, compared to 20% with high school degrees or less.
Fact #13: 81% of millennials check Twitter at least once per day.
Fact #14: 22% of the world’s total population uses Facebook.
Fact #15: On any given day, Snapchat reaches 41% of 18 to 34-year-olds in the US.
Fact #16: YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
Fact #17: 30% of millennials engage with a brand on social at least once a month.
Fact #18: Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet.
Fact #19: 89% of social media messages to brands go ignored.
Fact #20: The average response time for a brand to reply on social media to a user is 10 hours, while the average user will only wait 4 hours.